Dave Le - Creative Portfolio


Dave Le Creative	Visual Design Photography Illustration

     Featured projects
     :: Jaman.com
     :: Gap Inc
     :: HP Reach
     :: UPS

     Screenshots
     :: Adobe Systems
     :: Charged Magazine
     :: Firefly Mobile
     :: HP SNF2
     :: LucasArts
     :: Mohawk Paper
     :: SBC Park
     :: Shaba Games
     :: Sun Microsystems
     :: Theory Radio
     :: TAG Heuer
     :: Virgin Megastore
     :: Waterfield Designs

pdf résumé (300K)

Jaman.com

challenge Build a premium international and independent movie brand founded on an international community of movie fans and a leading edge technology for delivering secure, hi-def video over the internet. Take the brand and product from concept to launch, continue to improve and evolve over rapid iterative release cycles.	process Get immersed in the community, go to film festivals, spend time with filmmakers and really learn what works for the audience. Translate that in-depth research into UI that works and communications that capture eyeballs and hearts. Design, implement and launch in rapid release cycles.	solution We created a bold and vibrant look that puts the rich movie imagery front and center. An extensible design system for the site enabled rapid development, editorial freedom. The brand had to be flexible enough to adapt to markets as diverse as American Independent film fans, to Bollywood, Animé, and serious Documentary buffs.